Listing Agent vs. Buyer Agent

Listing Agent Vs Buyer Agent

Listing Agent Vs Buyer Agent

If you’ve never purchased or sold real estate before, then the process may seem complicated. That’s why most people turn to real estate agents to guide them through everything. Depending on what you’re looking for, you’ll need to turn to a listing or selling agent.

Before we talk about the differences between the two, know that many people believe that the two types of agents are similar. However, they actually have entirely different responsibilities. So, forget what you think you know about these agents, and let’s talk about them in more detail.


What are Listing Agents?

Listing agents, otherwise called “listing brokers,” take the interest of those looking to sell properties. In other words, if you’re looking to sell one of your properties, you should get in touch with a listing agent.

They should have a perfect understanding of how the real estate market works and will help you market, price, and ultimately sell your property in return for a commission. Listing agents work to maximize your profits and focus on selling your properties as fast as possible. They also carry out the following responsibilities:

  • Advertises and prices your properties
  • Listing and marketing your properties on listing services
  • Negotiates prices, contingencies, and conditions on your behalf
  • Scheduling showings
  • Helping you with the closing paperwork


What are Selling Agents

Selling agents are not seller’s agents. Selling agents take the interest of those looking to buy properties. So, if you’re looking to buy a property, you should get in touch with a selling agent.

They understand the buying process, so they will guide you through every step while explaining everything in simple terms. Selling agents will keep your interests in mind as they search for properties that may be a match. They take a commission earned by the listing agent of the seller. Here are selling agents’ key responsibilities:

  • Finding and showing properties that align with your buying needs
  • Helping you secure financing
  • Guiding showings
  • Helping you with the closing paperwork

Professional Real Estate Agents

Professional Real Estate Agents

How do Listing and Selling Agents Work Together?

Both agents usually work with a brokerage, even though they may work for different real estate firms. They must work together to ensure transactions go smoothly and that all parties are happy to turn a profit.

Both agents act as mediators to ensure that buyers and sellers benefit after the transaction. There are cases where a single agent works with both the buyer and seller in a transaction, which is called a transaction broker. However, real estate firms usually employ both types of agents, so the companies can offer multiple services and help in many ways.




    We were lucky to have found Behrooz for our first-time home buying experience. Behrooz was very helpful in our search for a condo in Griffintown, Montreal. He is very knowledgeable of the area and gave us good advice regarding the offers we make. He explained each step in the the whole process very clearly and was quick to respond to all inquiries we had.
    by Claudia
    I interviewed several real estate agents to buy and sell my home and chose Behrooz on he's promise of excellent customer service and added value. He was most helpful and patient during the entire process. He listens well and is very collaborative in his approach. I am beyond happy with the outcome and would recommend him!
    by Alexis B
    This is my third property bought and I have been working with a few real estate agents, Behrooz is no doubt the best. Hes very professional, reliable, knowledgeable, share with us so many insights and never rushed us to make the decision. I would highly recommend him for anyone who wants to purchase a home.
    by Nazish
    Behrooz made our purchase experience a charm. Especially given we live overseas, his advice and guidance at each step made us feel in control and smooth. V professional and knowledgeable about the market. Would recommend him enthusiastically for anyone looking to buy/sell in Montreal.
    by Philippe Gagnon
    It was an absolute pleasure to work with Behrooz. He loves what he is doing and he is always on the positive side of things. He is organized, detail oriented and available to answer to my questions even after the sale. If you are looking for a proactive real estate agent, I strongly recommend him.
    by Sam N.
    Behrooz sold our house during one of the most challenging times imaginable: the COVID-19 pandemic and we were in a rush to leave the country. That in itself should say a lot. He found us buyers who were ready to make a reasonable offer after 2 weeks in the market. In a highly uncertain market, this saved us a lot of time, stress and expense. Rather than pressuring us to accept the deal he worked with the buyer's agent to bring up the price to where we would be happy. We feel extremely lucky to have selected him to represent us in this sale of our property.
    by Bahareh Z

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